Cookie Policy
Below, the owner of the website www.firenzerocks.it (hereinafter, the “Website”), Live Nation, with its registered office in Milan, Via Pietrasanta 14, and email address (hereinafter, the “Owner” or the “Company”), provides users with all relevant information regarding the cookies installed on the Website and instructions on how to manage their cookie preferences.
To view the list of companies that use cookies and how they use them, we invite you to access the Cookie Consent Tool, which is always available at the bottom section of our websites.
When you visit our sites, create an account, or purchase tickets, you consent to the use of cookies by the Company and third-party organizations in accordance with your cookie settings. You may use the Cookie Consent Tool to modify your preferences at any time. For information on the processing of your personal data and the contact details of the Data Controller to exercise your rights, please refer to our Privacy Policy.
What are cookies?
Cookies are small text files that contain a limited amount of information and are downloaded to your computer via your web browser so that the website can recognize the user.
How long cookies remain on your device depends on whether they are session cookies or persistent cookies. Session cookies are temporary and remain on your computer until you leave the website. Persistent cookies stay on your device after your browsing session ends, until they expire or are deleted.
A pixel tag, also known as a web beacon, is an invisible image with a line of code embedded in an email or webpage. Cookies can be classified as first-party or third-party. “First-party cookies” are set directly by Live Nation on your device, while “third-party cookies” are set by other entities when you visit our site. For example, we use Google Analytics cookies to collect information about user browsing behavior on our site.
What are cookies used for?
Cookies can be categorized as essential, analytics, functional, and advertising cookies. The following sections explain each category in more detail:
Essential Cookies
These cookies are crucial for the proper functioning of the website. They enable navigation and use of site features. Without them, services like secure area access cannot be provided.
For example, they keep you logged in during your visit. Without them, you would need to log in again on every page. When buying tickets, these cookies ensure that your selected tickets remain in your cart at checkout.
Analytics Cookies
These cookies collect information about how you use the website, such as which pages you visit most often and how you navigate between links. The collected data is aggregated with that of other users to help us understand site performance and how we can improve it.
If you are logged into your customer account, we may associate this information with your account.
Functional Cookies
These cookies remember your choices and allow the website to offer enhanced features and personalized content. For example, they may remember your username (but not your password), or your preferences for text size, fonts, and customizable page elements.
Advertising and Marketing Cookies
These cookies are used to deliver commercial messages and personalized advertisements based on your searches, purchases, or interests. We work with third-party organizations that provide tools to group your profile with others to send targeted messages and ads.
For example, if you browse our sites or apps, add tickets to your cart, or make a purchase, you may later see related ads—on Facebook, Google search results, or even emails reminding you about the tickets in your cart.
All third-party partners we work with comply with industry standards for online behavioral advertising (OBA) to ensure you are not personally identified and that you can opt out in the future.
How to manage cookies on this site
In addition to the Cookie Consent Tool, most browsers allow you to manage your cookie preferences—for instance, to notify you when a cookie is set or to disable cookies altogether. If you choose to disable or delete cookies, some sites may not function properly since they rely on cookies to provide requested services (see the section on Essential Cookies above).
If you do not want us or third-party organizations to use cookies in emails (such as pixel tags), the best way to prevent this is to disable images in your email viewer. In other words, view emails as plain text only. Some web browsers and email clients, like Gmail, offer settings or extensions to block these cookies.
Changing browser settings
You can adjust your browser settings to limit which cookies are allowed. These options are typically found in the browser’s “Options” or “Preferences” menu.
More information is available here or in your browser’s Help menu:
Policy updates
We may update this policy from time to time. Please check back regularly to stay informed of any changes.
Last updated: May 15, 2025