PRIVACY

THE COMPANY'S COMMITMENT

The Company operates with the user at the center of its activities, aiming to maintain their trust and ensure the secure handling of personal information, while showing due respect and giving customers control over their data.

It is important that you know what personal information Live Nation Italy collects about you and how it is used.

The Company has done its best to provide brief and easy-to-understand explanations. However, if you need further information or have any questions, our Data Protection Officer is available and can be contacted via the details provided in the “Contacts” section.

The Company is also committed to promptly communicating any significant changes in its privacy practices and will request users’ consent where required.

PRIVACY NOTICE

This Privacy Notice has been designed with users in mind. Its applicability to your specific case depends on how you interact with the Company. For example:

  • If you purchase a ticket, the Company will use the information you provide to fulfill the obligations arising from the purchase and, with your consent, to keep you updated on events you might be interested in.

  • If you visit the Company’s websites, cookies are used to personalize your browsing experience and provide a better service.

Your choices and rights under various scenarios are explained in more detail below.

Types and Sources of Information Collected by the Company

The Company collects and stores different types of information about users when they create an account, buy tickets, contact the Company, or use its websites, apps, and social media platforms.
[Learn more]

How the Information is Used

The Company collects and uses user data for various reasons, including helping you attend events you love, sharing news, for marketing purposes, or to comply with legal obligations.
[Learn more]

With Whom the Information is Shared

The Company may share data with Event Partners—e.g., artists, promoters, record labels, teams, or venues—as well as third parties associated with the services provided.
[Learn more]

User Choices and Rights

Among other rights, users can choose whether to receive marketing communications from the Company. They also have the right to access their personal information stored by the Company.
[Learn more]

How the Information is Protected

The Company is committed to ensuring that the data it holds is protected and securely deleted when no longer needed.
[Learn more]

Questions and Comments

The Company welcomes questions or comments about this notice or its handling of personal information.
[Learn more]

Types and Sources of Collected Information

  • Account Creation or Product Purchase: Contact and billing information is collected.

  • Event Ticket Purchase: The Company collects data from ticket agents about events it promotes or co-promotes, including name, contact details, and ticket purchase info.

  • Event Attendance: Information is collected via (i) CCTV (signage is provided), (ii) free Wi-Fi (if users register), and (iii) cashless wristbands for access and on-site purchases.

  • Website/App Use: Data like browser/device type, IP address, location, referral site, browsing activity, and exit pages is collected. See the [Cookies Policy] for more.

  • Social Features: If you post through the Company’s platforms, the social network may share some of your information.

  • Accessibility Needs: Specific information (including health-related) may be requested to ensure barrier-free event experiences.

  • Minors: Parental consent is always required. Data is used solely for the stated purpose.

  • Geodemographic Data: The Company may use third-party providers for deeper personalization. You can opt out—see "User Choices and Rights."

How and Why User Data Is Used

1. To Fulfill Contracts with Users

When a contract is signed (e.g., ticket purchase), the Company uses your data to:

  • Process orders

  • Receive payments

  • Provide customer support

2. For the Company’s Legitimate Business Interests

  • Conduct market research and improve services

  • Marketing activities (subject to user consent—see section 3)

  • Send service-related emails (e.g., confirmations, reminders)

  • Prevent illegal activity, protect rights, and detect fraud (e.g., ticket scalping, IP violations)

  • Create user profiles for personalized services (e.g., pop event suggestions if you like pop music)

Personalization Settings

By understanding you better, the Company can offer more tailored services. A user profile is created based on your preferences and activity.

How to Opt Out of Personalization

Just disable the “Allow personalization” option in your account settings. Personalization will cease, and data will only be used for essential services (e.g., fraud detection).

What Happens When You Opt Out?

You will stop receiving personalized recommendations. Any newsletters you’ve subscribed to will contain general content (except for artist/location-specific alerts if requested).

Profiling will still occur where necessary for service delivery or fraud detection, or if explicitly requested.

Is Opting Out of Personalization the Same as Disabling Cookies?

No. These are separate settings. To manage cookies, please use the dedicated consent tool. See the [Cookies Policy] for more.

When Consent is Given

  • Receive updates or offers about events, products, or services via email, push, web notifications, SMS, or social media.

  • Get location-based services (e.g., festival apps showing your position on a map).

  • Crowd management analysis (some apps monitor crowd density and flow for better resource allocation).

  • Personalized advertising on Company websites and apps (see the Cookies Policy).

  • Health-related data processing for accessibility purposes, with explicit consent.

With Whom and Why Data Is Shared

  • Live Nation Entertainment Group: Marketing, profiling, reporting, and technical support.

  • Third-party Providers: (Data Processors) like cloud service providers hosting the Company’s IT systems.

  • Event Sponsors and Service Providers: For jointly promoted events or specific services.

  • Third Parties Delivering Goods/Services: Ensures orders are fulfilled.

  • Government Authorities: Where required or permitted by law.

  • Business Successors: In case the Company is partially or wholly acquired.

User Choices and Rights

Choices

After giving consent, users can withdraw it at any time by:

  • Changing preferences in your account

  • Using the unsubscribe link in marketing emails

  • Contacting the Company directly

To opt out of:

  • Cookies/Trackers: See the [Cookies Policy]

  • Location/Push Notifications: Change your device or browser settings

  • Personalization: Adjust account preferences or contact the Company

Rights

Users have the right to:

  • Object to data processing

  • Request deletion or restriction of data use

  • Request a copy of their personal data

  • Correct or update their data (can be done directly via account login)

  • Challenge automated decisions (e.g., credit checks)

To exercise any of these rights, email: privacy@livenation.it

Note: Rights may vary by jurisdiction, and the Company will explain if it is unable to fulfill a request.

How User Data Is Protected

The Company adopts different security measures depending on the data type.

Information is stored only as long as necessary for service delivery, legal obligations, and the purposes outlined here. Data is securely deleted when no longer needed, following internal policies.

As part of an international group, the Company uses shared services, some outside the EU. For global tours and events, user data may be transferred internationally.

In such cases, the Company ensures high security standards through safeguards like:

  • EU-approved standard contractual clauses

  • EU-US Privacy Shield

  • Binding corporate rules

To learn more or request documentation, contact the Company.

DATA PROCESSING

Your personal data will be used solely in accordance with data protection laws and our privacy policy.

Data collected during contests will be processed only to allow participation and, if applicable, prize awarding.
Legal basis: Performance of a contract.

CONTACTS

For any questions about this document or the Company’s privacy practices, you can contact the Privacy Office or the Data Protection Officer at: privacy@livenation.it

You may also contact the Data Protection Authority, though we recommend reaching out to the Company first to resolve any issues.