PromoFirenze and Firenze Rocks: when rock music fuels the economy

The countdown has officially begun: Firenze Rocks is coming back, bringing with it all the energy of one of Europe’s most eagerly awaited rock festivals. Music stars take the stage, but behind the scenes there are also those who work every day to help the region grow — like us at PromoFirenze, the Special Agency of the Florence Chamber of Commerce.

Since 2017, together with the Chamber of Commerce, we’ve supported Firenze Rocks because we believe in the power of music — not only as an art form but also as a driver of local economic development. Once considered a risky bet for events of this scale, Florence is now a must-stop on the international music scene.

PromoFirenze acts as a bridge between Florentine businesses and new opportunities — connecting local producers with national and international markets. We support companies in starting up, growing, promoting themselves and exporting. Our services are designed to provide tailored, concrete answers to local entrepreneurs. And we do this by taking part in strategic events like Firenze Rocks, where audiences come from all over the world and where culture, tourism and business meet. 

To truly understand the impact of the festival on the metropolitan area's economy and businessenvironment, during previous editions we conducted a survey, interviewing attendees to learn about their behaviors during their stay in the city. The results of this three-year study (link here) revealed just how much value events like this generate — engaging various sectors such as restaurants, hotels, retail services, and many other local activities.

For us, being part of Firenze Rocks means showcasing the best of Florence in a dynamic, international setting; creating connections between locals and visitors who come for the music; offering spaces and opportunities where Florence’s excellence can meet the world.

That’s why being there matters. We want to support a growth model based on real synergy between culture, tourism and business.
Come visit us at the PromoFirenze stand — share your experience in the city and leave your message on our wall.